UGA athletic director Josh Brooks joins Row Sixty to discuss Sanford Stadium’s future, NIL and revenue sharing, Kirby Smart, Georgia’s championship culture, and how fans can best support the Bulldogs.
On this episode, we welcome UGA athletic director Josh Brooks to Row Sixty for a wide-ranging conversation about the present and future of Georgia athletics. Josh explains how football’s success impacts every UGA sport, what makes Kirby Smart and Georgia’s culture different, and how he approaches difficult decisions as athletic director. We also discuss Sanford Stadium’s long-term master plan, potential premium seating and expansion, the debate over stadium Wi-Fi, and the difference between NIL and revenue sharing. Josh closes by sharing how Georgia fans can best support student-athletes and why he wants to leave the university stronger for the next generation. We hope you enjoy this episode, and as always, GO DAWGS!
TIMESTAMPS:
00:00:00 - Intro
00:01:39 - Josh Brooks Joins Row Sixty
00:02:46 - Life as an Athletic Director
00:11:19 - Football’s Success Impacts Every UGA Sport
00:20:01 - Kirby Smart and the People Behind Success
00:24:47 - Facilities & Sanford Stadium’s Future
00:37:30 - Modern College Athletics
00:41:39 - What It Means to Be a Dawg
00:51:19 - Josh’s Final Thoughts
00:54:57 - Outro
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